Plan B: Rescuing a Planet Under Stress and a Civilization in Trouble


Lester R. Brown

Chapter 7. Raising Water Productivity: Introduction

Water scarcity, a consequence of the sevenfold growth in the world economy over the last half-century, will be a defining condition of life for many in this new century. The simultaneous emergence of fast-growing water shortages in so many countries requires a wholly new approach to water policy, a shift from expanding supply to managing demand. Managing water scarcity will affect what we eat, how we dispose of waste, and even where we live.1 

Historically, the common response to water scarcity was to expand supply: to build more dams or drill more wells. Now this potential is either limited or nonexistent in most countries. Where rivers are drained dry and water tables are falling, the only option is reducing the growth in demand by raising water productivity and stabilizing population. With most of the 3 billion people projected to be added by 2050 due to be born in countries where wells are already going dry, achieving an acceptable balance between people and water may depend more on slowing population growth than any other single action.2 

After World War II, as the world looked ahead to the end of the century, it saw a projected doubling of world population and frontiers of agricultural settlement that had largely disappeared. The response was to launch a major effort to raise land productivity, one that nearly tripled it between 1950 and 2000. Now it is time to see what we can do with water.


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