Did you know? A bicycle is a marvel of engineering efficiency, one where an investment in 22 pounds of metal and rubber boosts the efficiency of an individual mobility by a factor of three. On my bike I estimate that I get easily 7 miles per potato. For more information view the text and data in Chapter 6 of Plan B 4.0: Mobilizing to Save Civilization.
He has pushed reusable water bottles, done many a PSA, and even robbed a casino… now, eco-celeb Matt Damon will be lending his voice to help save the planet, and the human race! The 90-minute doc is based on the book by climate crusader Lester Brown, and discusses the very real impact of climate change, and what we all must do to prevent future catastrophes. Joining Lester Brown and Matt Damon in the documentary are Nobel Laureate Paul Krugman, Pulitzer Prize winner Thomas Friedman, former Governor and Secretary of the Interior Bruce Babbitt, and others. Posted February 4, 2011.