"The use of paper, perhaps more than any other single product, reflects the throwaway mentality that evolved during the last century. There is an enormous possibility for reducing paper use simply by replacing facial tissues, paper napkins, disposable diapers, and paper shopping bags with reusable cloth alternatives." –Lester R. Brown, Plan B 4.0: Mobilizing to Save Civilization.
He has pushed reusable water bottles, done many a PSA, and even robbed a casino… now, eco-celeb Matt Damon will be lending his voice to help save the planet, and the human race! The 90-minute doc is based on the book by climate crusader Lester Brown, and discusses the very real impact of climate change, and what we all must do to prevent future catastrophes. Joining Lester Brown and Matt Damon in the documentary are Nobel Laureate Paul Krugman, Pulitzer Prize winner Thomas Friedman, former Governor and Secretary of the Interior Bruce Babbitt, and others. Posted February 4, 2011.