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 PRESS RELEASE
 
 "We are creating a bubble economyan
            economy whose output is artificially inflated by drawing down the
            earth's natural capital," says Lester R. Brown in his new book, Plan
            B: Rescuing a Planet Under Stress and a Civilization in Trouble.
 
 "Each year the bubble grows larger as our demands on the earth expand.
            The challenge for our generation is to deflate the global economic
            bubble before it bursts," says Brown, President and Founder of the
            Earth Policy Institute, a Washington, D.C.-based independent environmental
            research organization.
 
 Throughout most of human history, we lived on the earth's sustainable
            yieldthe
            interest from its natural endowment. But now we are consuming the
            endowment itself. Our existing economic output is based in part on
            cutting trees faster than they grow, overgrazing rangelands and converting
            them into desert, overpumping aquifers, and draining rivers dry. On
            much of our cropland, soil erosion exceeds new soil formationslowly
            depriving the land of its inherent fertility. We are taking fish from
            the ocean faster than they can reproduce.
 
 "We are releasing carbon dioxide (CO2) into the atmosphere faster
            than the earth can absorb it, creating a greenhouse effect. Rising
            atmospheric CO2 levels promise a temperature rise during this century
            that could match that between the last Ice Age and the present," notes
            Brown in Plan B, which was funded by the U.N. Population Fund.
 
 Bubble economies are not new. American investors got an up-close view
            of one when the bubble in high-tech stocks burst in 2000 and the NASDAQ,
            an indicator of the value of these stocks, declined by some 75 percent.
            The Japanese had a similar experience in 1989 when the real estate
            bubble burst, depreciating stock and real estate assets by 60 percent.
            As a result of the bad-debt fallout and other effects of this collapse,
            the once dynamic Japanese economy has been dead in the water ever
            since.
 
 The bursting of these two bubbles most directly affected people living
            in the industrial West and Japan. But if the bubble that is based
            on the overconsumption of the earth's natural capital bursts, it will
            affect the entire world.
 
 Thus far the consequences of most excessive natural capital consumption,
            such as aquifer depletion, collapsing fisheries, and deforestation,
            have been local. But in sheer number and scale these events are now
            reaching a point where they may soon have a global effect.
 
 Food appears to be the economic sector most vulnerable to setbacks,
            largely because the impressive production gains of recent decades
            were partly based on overpumping and overplowing. Overpumping is historically
            recent because powerful diesel and electrically driven pumps have
            become widely available only during the last half-century or so. Aquifers
            are being overpumped in scores of countries, including China, India,
            and the United States, which together account for nearly half of the
            world grain harvest.
 
 Overpumping creates a dangerous illusion of food security because
            it is a way of expanding current food production that virtually ensures
            a future drop in food production when the aquifer is depleted. In
            the past, the effects of aquifer depletion on food production were
            confined to less-populated countries, like Saudi Arabia, but now they
            are becoming visible in China.
 
 After a remarkable expansion from 90 million tons in 1950 to its historical
            peak of 390 million tons in 1998, China's grain harvest dropped to
            330 million tons in 2003. This drop of 60 million tons exceeds the
            grain harvest of Canada. Thus far China has offset the downturn by
            drawing on its vast stocks of grain. It can do this for perhaps another
            year or two, but then it will be forced to import massive quantities
            of grain.
 
 Turning to the world market means turning to the United States, the
            world's largest grain exporter, presenting a potentially delicate
            geopolitical situation in which 1.3 billion Chinese consumers, with
            a $100-billion trade surplus with the United States, will be competing
            with U.S. consumers for U.S. grain, driving up food prices.
 
 Water shortages, such as those in China, are becoming global, crossing
            national boundaries via the international grain trade. Countries facing
            water shortages often import water in the form of grain. Since it
            takes 1,000 tons of water to produce 1 ton of grain, this is the most
            efficient way to import water. Grain has become the currency with
            which countries balance their water books. Trading in grain futures
            is now in a sense trading in water futures.
 
 Farmers may now also face higher temperatures than any generation
            since agriculture began. The 16 warmest years since recordkeeping
            began in 1880 have all occurred since 1980. With the three warmest
            years on record1998,
            2001, and 2002coming
            in the last five years, crops are facing record heat stresses. Crop
            ecologists at the International Rice Research Institute in the Philippines
            and at the U.S. Department of Agriculture have developed a rule of
            thumb that each 1-degree-Celsius rise in temperature during the growing
            season reduces grain yields by 10 percent.
 
 Falling water tables and rising temperatures help explain why the
            world grain harvest has fallen short of consumption in each of the
            past four years, dropping world grain stocks to their lowest level
            in a generation. If grain shortfalls continue, they will lead to price
            rises that could destabilize governments and impoverish more people
            than any event in history.
 
 "Plan Abusiness
            as usualis
            not working. It is creating a bubble economy. Plan B describes how
            to deflate the economic bubble before it bursts," says Brown. "This
            involves, for example, reducing the demand for water to the sustainable
            yield of aquifers by quickly raising water productivity and accelerating
            the shift to smaller families. With most of the nearly 3 billion people
            to be added by 2050 to be born in countries already facing water shortages,
            pressure on water supplies will mount. If population is not stabilized
            soon, the water situation in some countries could become unmanageable."
 
 Accelerating the shift to small families and population stability
            means providing women with reproductive health care, filling the family
            planning gap, and investing heavily in education to ensure that the
            U.N. goal of universal primary education by 2015 is reached. The more
            education women have, the more options they have and the fewer children
            they bear. We now have the wealth and knowledge to eradicate the poverty
            that fuels rapid population growth.
 
 "Avoiding the damaging effects of higher temperatures on crop yields
            means moving quickly to stabilize climate. In Plan B," says Brown,
            "I suggest cutting global carbon emissions in half by 2015. This is
            entirely doable, as a number of recent studies have suggested. If
            higher temperatures shrink harvests, public pressure to replace coal
            and oil with natural gas, wind power, and hydrogen will intensify
            worldwide."
 
 A simple measure, such as replacing old-fashioned incandescent light
            bulbs with highly efficient compact fluorescent bulbs would enable
            the world to close hundreds of coal-fired power plants. Replacing
            nonrefillable beverage containers, such as aluminum cans, with refillable
            bottles can cut energy use by up to 90 percent. If all U.S. motorists
            shifted from their current vehicles with internal combustion engines
            to cars with hybrid engines, like the Toyota Prius or the Honda Insight,
            gasoline use could be cut in half. Cutting carbon emissions in half
            is less a matter of technology and more a matter of political leadership.
 
 "Not only do we need to stabilize population, raise water productivity,
            and stabilize climate, but we need to do it at wartime speed. The
            key to quickly shifting from a carbon-based energy economy to a hydrogen-based
            one is to incorporate the costs of climate change, including crop-damaging
            temperatures, more destructive storms, and rising sea level, in the
            prices of fossil fuels. We need to get the market to tell the ecological
            truth."
 
 The U.S. Centers for Disease Control and Prevention has calculated
            the costs to society of smoking a pack of cigarettes, including both
            the costs of treating smoking-related illnesses and losses in employee
            productivity, at $7.18 a pack. Is the cost to society of burning a
            gallon of gasoline more or less than that of smoking a pack of cigarettes?
 
 "Unfortunately," says Brown, "since September 11, 2001, political
            leaders and the media worldwide have been preoccupied with terrorism
            and, more recently, the invasion of Iraq. Terrorism is certainly a
            matter of concern, but if Osama Bin Laden and his followers succeed
            in diverting our attention from the environmental trends that are
            undermining our future until it is too late to reverse them, they
            will have achieved their goal in a way they have not imagined."
 
 One of the keys to deflating the bubble is redefining securityrecognizing
            that military threats to our future are being eclipsed by environmental
            threats such as falling water tables and rising temperatures. Redefining
            the threat means redefining priorities, shifting resources from the
            military to population and climate stabilization. Unfortunately, the
            United States continues to invest heavily in an ever-stronger military
            as though that were somehow responsive to the new threats that are
            shaping our future.
 
 The $343-billion defense budget in the United States dwarfs the defense
            budgets of other countriesallies
            and others alike. U.S. allies spend $205 billion a year; Russia spends
            $60 billion; China, $42 billion; and Iran, Iraq, and North Korea combined
            spend $12 billion. As the late U.S. Admiral Eugene Carroll astutely
            observed, "For 45 years of the cold war, we were in an arms race with
            the Soviet Union; now it appears we are in an arms race with ourselves."
 
 The urgency facing the world today is at least as great as that which
            faced the United States as it mobilized for war during the early 1940s.
            Not only was the economy restructured within a year or so at that
            time, but the automobile industrythen
            the largest concentration of industrial power in the world, producing
            3 million cars a yearwas
            closed down and converted to the production of tanks, armored personnel
            carriers, and aircraft.
 
 Today the stakes for the entire world are even higher. We study the
            archeological sites of earlier civilizations that were based on the
            overconsumption of natural capital.
 
 "Advances in technology and the accumulation of wealth enable us to
            build a new world," says Brown, "one far more stable and secure than
            the one we now have. We can lead a richer, more satisfying life today
            without jeopardizing the prospects for future generations."
 
 "We can stay with business as usual and be the generation that presides
            over a global bubble economy that keeps expanding until it bursts,"
            concludes Brown. "Or we can be the generation that stabilizes population,
            eradicates poverty, and stabilizes climate. Historians will record
            the choice, but it is ours to make."
 
 
 
 
 | Lester
              R. Brown is Founder and President
              of Earth Policy Institute. The Washington Post has called
              him "one of the world's most influential thinkers." 
 
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